A HubSpot certified inbound marketer, strategist, and consultant. I have worked with leading B2B marketing SaaS companies and marketing agencies.
How to Use Data-Driven Marketing: 5 Great Examples
Data-driven marketing is a top priority of marketers and businesses because it works exceptionally well. Businesses that use data-driven marketing for personalization see up to 8x ROI. This is a reason why 40 percent of businesses reported that they plan to increase data-driven marketing.
So why does data-driven marketing work so well? It improves user experience and allows for the personalization of marketing content and offers. When you have all the data available to you, it significantly i...
Everything You Need to Know About Data-Driven Marketing
Marketing has changed a lot. Gone are the days when marketers used to run mass marketing campaigns on radio and television with no personalization. Today’s marketing is based on data. The way marketers use data to run highly targeted and personalized marketing campaigns (e.g., retargeting campaigns) has changed everything. From traditional to digital marketing and now data-driven marketing, we have come a long way.
If you are unaware of what is data-driven marketing and its value for your bus...
How + Why You Need to Leverage Growth Marketing
Marketing is tough. It isn’t easy to attract, acquire, and retain customers. As competition is getting fierce, brands are all set to spend more on marketing. Leaders across several industries are all set to increase their digital marketing budget in 2021 by 25 percent.
Increasing the marketing budget isn’t enough to stand out from the crowd. How you spend resources is the key. Your marketing strategy must not merely focus on acquiring customers, but on customer retention, CRO, and sustainable...
Why Tech & SaaS Companies Need to Develop Buyer Personas
All businesses rely on their customers for success and growth. Tech and SaaS companies know this all too well — with a dependence on recurring purchases, you have to truly lean on customers to survive. This high need to retain customers puts you in a different category. Understanding your customers and knowing their interests are an absolute must.
When it comes to understanding your customers, nothing is more important than buyer personas. Statistics show that 90 percent of brands that use bu...
9 Best Novel Writing Software in 2020: Reviews and Pricing
If you have ever written a novel, you'll know it isn’t a straightforward task. It isn’t just about writing, rather you have to deal with a lot of related and even unrelated things. You need to organize your ideas and thoughts in the form of notes and outlines, you'll need a stable internet connection, and you need a comfortable and cozy working environment.
One important part of the novel writing process is novel writing software. A decent, reliable novel writing software will help you with a...
Best Book Writing Software in 2020: Reviews and Pricing
Writing a book doesn’t just require exceptional writing skills but you need the best book writing software to assist you in the writing process. As the number of authors and new books is on the rise, standing out from the crowd and making an impact as a book author is getting more challenging.
There were more than 45,000 authors and writers in the US at the end of 2019, and that number is growing steadily each year. Don’t forget authors from the other parts of the world. If you are a book wri...
How to Create and Execute a Successful Lead Gen Strategy
Generating leads is challenging but essential for the survival of your brand. In fact, lead gen is the top priority of marketers. But generating leads for your brand isn’t a straightforward process since it requires strategy development, execution, and evaluation, and continuous optimization for improvement.
So, how do you go about tackling such an important part of your marketing objectives?
This step-by-step guide will show you how you can create and execute a successful lead gen strategy f...
Chicken or the Egg: What Is the Relationship Between Conversion Optimization and Brand?
Conversion rate optimization (CRO) is an essential component of your marketing strategy. Any approach that you take to improve the conversion rate of your website falls under the category of “conversion rate optimization.” As much as 50 percent of businesses say that CRO is a critical part of their brand’s digital marketing strategy. We agree because at the end of the day, it doesn’t matter how much new traffic your marketing team can drive with content, SEO, and lead generation if that traff...
What is the Best Patreon Banner Size? Examples and Best Practices
Patreon is a leading membership platform for creators to get paid for what they do. It is a goldmine for creators across all industries, with over 6 million active monthly users and 200K+ creators. One of the first things you have to do, as a creator, to get started is to design a stunning banner (also known as a cover photo) on Patreon. If you want to sell via Patreon and not sure what’s the right Patreon banner size that will look visually pleasing on all devices, this actionable guide is f...
A Guide To Shopify For New Meal Providers To Start Selling Online | MealPrep
The Australian ecommerce industry is growing fast. It is estimated that over 12% of all consumer spending will be carried online by the end of 2021 in Australia. The consumer concerns related to online buying decreased by 4 points due to Covid-19 in April 2020. Selling online is the new normal for Australian businesses because that’s where the economy is heading.
7 signs your app is on its way to the cemetery and how to revive it
Making users stick with your app is getting more and more challenging as their choices keep increasing. There are well over 2.8 million Android apps and 2.2 million iOS apps out there and still counting. The competition is fierce and there is little room for mistakes.
In most cases, you’d never know that your mobile app is on its way to the cemetery. Even if you know it, there’s little you can do when users start losing interest in your app. It calls for proactive planning, in-depth analysis,...
Canva Pro Review: Is it Worth it?
Canva pro is one of my favorite design tools.
If you’re in the digital marketing and design space or if you own a business, you might already know what Canva is. It is a drag-and-drop design tool that lets you create pretty much any type of visual content with ease. If you haven’t used Canva for work (Canva Pro), you need to read this detailed review to figure out what you’re missing.
But why exactly you need a designing tool?
Here is why...
The importance of visual content has increased sign...
3 Proven Ways Your Startup Can Get Its First 1000 Customers
Your startup could have one of the best products in the market and you could have a few thousand followers on Twitter or Facebook, but if you aren’t getting new customers, you’ll find yourself nowhere.
Instead of growing your startup overnight by reaching 100K customers, you need to stick to small achievable targets. Once you get a good chunk of your first 1000 customers, you’ll have a better understanding of what works and what doesn’t.
You can then scale your marketing campaigns easily.
3 Ways to Improve Call Center Customer Experience
Are you looking for the best techniques to boost the customer experience of your cloud call center? Here are 3 effective ways to improve call center customer experience that will help you retain customers, boost sales, and increase revenue.
Customer experience (CX) is essential and if you want to stay ahead of your competitors, you have to provide your customers with an exceptional experience. Businesses that earn $1 billion annually can expect to earn an additional $700 million within 3 year...
9 Techniques to Repurpose Blog Content to Reach New Audience
Content creation isn’t easy neither inexpensive. And it is unfair not to use your content (after spending a lot of resources on its creation) to its full potential. If you publish new articles on your blog only, you’re not using it to its capacity.
Underutilization of the content is a common practice that often goes unnoticed.
If you’re not reproducing your existing content into other forms, you’re leaving money on the table. Eugene Cheng, for instance, garnered more than 2 million views on S...